Founder project
Mr. Toyutah: the lead system that became an agency.
Before Slickrock, Sean built a brand and lead machine for one salesperson: himself. It's the clearest demonstration of how we think, because nobody was paying for it but him.
The problem
Findable only through someone else's ads
A salesperson's income depends on leads, and the leads belong to the store. Sean wanted customers who asked for him by name, from anywhere in Utah, whether or not the dealership was advertising that month.
The build
A brand, a channel, a machine
- A memorable name and tagline positioning him as a matchmaker rather than a salesman
- A YouTube and Instagram presence built on answering the questions car buyers actually ask
- A website with dozens of search landing pages targeting how Utah buyers search by city and by model
- Lead capture on every page with attribution, so each inquiry showed which page and which channel produced it
- An advertising playbook across Meta, Google and TikTok with tracking wired in before launch
What it proved
The system works when it's your own money.
Buyers began asking for him by name. Inquiries arrived with the page and channel attached, so the parts that worked got more effort and the parts that didn't were cut. The machine ran independently of anyone else's marketing budget.
Every element of that project, positioning, content, landing pages at scale from a single data file, attribution on every lead, is now the standard Slickrock build. The vprecycle.com project used the same landing-page approach. This site does too.
Talk to Sean about yoursReady for traction you can measure?
Start with a free audit. You'll get a plain-English read on what's working, what isn't, and what we'd do first. No pitch deck, no pressure.