Service
Local Services Ads
Local Services Ads sit above every other result on Google, carry the Google Guaranteed badge, and charge you per lead instead of per click. For eligible service businesses, it is often the most efficient channel that exists.
How we approach it
What actually moves the number
The catch is the setup. Verification, licensing, insurance documents, background checks and profile completeness all affect whether Google shows you at all, and the ranking is driven by review volume, response time and how many leads you dispute versus accept. Most businesses set it up once, get frustrated by a few bad leads, and turn it off. That's money left on the table.
We handle verification end to end, tune the service categories and job types so you get the calls you want, dispute the leads that don't qualify so you're not charged, and set up a response process that keeps your ranking high. Then we watch it every week.
What you get
- A verified, Google Guaranteed profile
- A lead-review routine that protects your budget
- Monthly reporting on leads, cost per lead and booked jobs
- Coordination with your Google Ads and Google Business Profile so the three work together
Or call 801-867-1169 and ask for Sean.
What we do
Inside a Local Services Ads engagement
- Eligibility check and full verification, including document collection and Google's screening steps
- Profile build: service types, job categories, service area, hours, photos and highlights that earn clicks
- Weekly lead review and dispute filing for wrong-category, spam and out-of-area leads
- Review generation process to raise your ranking and lower your cost per lead
- Budget and bidding management as Google's auction and your capacity change
How we work
Audit, plan, build, report.
Audit
We look before we spend: your site, listing, ads, reviews and tracking. You get the findings in plain English whether or not you hire us.
Plan
One page. The goal, the channels we'd run first, the number we expect and the date we'll know. No forty-slide deck.
Build
Tracking first, then the campaigns, pages, content and automations that produce the number.
Report
Every month: spend, leads, customers, cost per customer, and what changes next. Two minutes to read.
Local Services Ads questions, answered plainly
Which businesses qualify for Local Services Ads?
Home services (HVAC, plumbing, electrical, roofing, cleaning, landscaping and many more), professional services such as law and real estate, auto services, and a growing list of others. Eligibility varies by category and state; the audit confirms yours.
How is this different from Google Ads?
You pay per lead rather than per click, the ads sit above the regular paid results, and the badge adds trust. You give up some control over targeting and messaging in exchange. Many businesses run both.
Can I dispute bad leads?
Yes, and it's the most neglected part of the platform. We review every lead weekly and dispute the ones that don't meet Google's criteria so they're credited back.
Works well with
Related services
Google Ads
Search campaigns built around the calls and leads you actually want, with every dollar traced to an outcome.
Learn more →Reputation Management
More reviews, better reviews, and a response system that turns Google ratings into a ranking and conversion asset.
Learn more →SEO
Local and organic search that compounds: technical fixes, content that answers real questions, and a Google Business Profile that ranks.
Learn more →Two ways to start
A free audit, where Sean reviews your current local services ads setup and sends back what he'd fix first. Or a free strategy call, where you bring the goal and leave with a written plan.
Request a free audit
Tell us where to look and what you want more of.