Utah
Marketing agency in Park City, Utah.
Park City serves three audiences at once: visitors, second-home owners and the locals who live there all year.
How Park City searches and buys
Park City, a ski town with a year-round second-home economy
Historic Main Street and the two ski resorts draw the visitors. Kimball Junction and the Snyderville Basin, along the interstate, are where most residents live and shop. Second homes fill the hillsides, many managed by someone other than the owner, and much of the workforce commutes from the Heber Valley and the Salt Lake Valley.
Visitors search from a phone, often days before they arrive, and choose by photos, reviews and how easy it is to book. Owners and property managers want reliability and a single phone call. Locals want fair treatment and remember who gave it.
What we do for Park City businesses
- Google Ads and Local Services Ads
- Local SEO and Google Business Profile work
- Websites that load fast on a phone
- Lead response automation
- Social, video, branding and reviews
Get a free audit
Wherever you are, the audit is the same: what's working, what isn't, and what we'd fix first.
Where we would start
First three moves for a Park City business
Be bookable before arrival
Listings, photos and online booking that let a visitor choose and reserve from home.
Win the property managers
Pages and ads that speak to managers and second-home owners, who hire the same trusted trades every season.
Use the shoulder seasons
Campaigns for remodels and maintenance in spring and fall, when crews and owners both have time.
After that, every account runs the same four stops: audit, plan, build, report. How we work.
What drives demand
When Park City buys, and why
Tourism leads the economy, with skiing from December into April and hiking, biking and events through the summer. Real estate, construction, property management and hospitality follow. Spring and fall are quiet, which is when owners schedule remodels and maintenance. The Winter Olympics return to Utah in 2034, with events planned in Park City.
Everything is run remotely with the same direct line every client gets. Most of the work happens in your ad accounts, your website and your phone system, and the monthly report reads the same everywhere: spend, leads, customers, and what each customer cost.
Book a free strategy callWorking with Slickrock in Park City
Do you have an office in Park City?
No. Slickrock works with Park City businesses remotely, which is how nearly all modern marketing is delivered: in your ad accounts, your website and your phone system. What you get instead of an office visit is a team that answers the phone and a report you can check.
Should we market to visitors, locals or second-home owners?
Decide by where your revenue comes from, then give each audience its own message. Visitors need photos and instant booking. Owners and managers need proof of reliability. Locals need to know you treat them as well as the tourists. One campaign rarely serves all three.
How do we handle the swing between peak season and the quiet months?
Budget follows demand. Ads run hard before and during ski season and summer, then shift to maintenance, remodels and local offers in spring and fall. Reviews collected in the busy months carry the listing through the slow ones.
Ready for traction in Park City?
Start with a free audit. You'll get a plain-English read on what's working, what isn't, and what we'd do first. No pitch deck, no pressure.